The Journey of Marcus Lobow: From Marketing Assistant to Digital Marketing Agency Founder

Today, we’ll tell you the story of Marcus Lobow, the founder of Lobo Digital, a digital marketing and web design agency based in London, United Kingdom. He knows the struggle of starting and developing a business in a crowded market too well. His inspiring journey is a story of forward-thinking, flexibility, and giving back to the community.

Let’s get started.

A Humble Beginning

Marcus’s journey to success began in the modest role of marketing assistant for a small business-to-business (B2B) cleaning company in London. When working there, Marcus first realized the tremendous potential of digital marketing nowadays.

“Through my work on SEO (search engine optimization), email marketing, and social media, the company established an online presence and started to generate new organic sales of £1 million per year,” he recalls. Observing the significant impact his efforts had on a small company inspired Marcus to assist other small businesses in competing against larger rivals.

“I like to think of my mission as a David vs Goliath story where I help small companies compete against the giants.”

Not long after, he decided to establish his own agency and dive deeper into the multifaceted world of digital marketing.

Overcoming Early Challenges

As with any other business idea, bringing Lobo Digital to life came with some challenges. One of the significant hurdles Marcus had to face was building a client base.

“When you only have a handful of clients, it is difficult to build trust with new potential clients. You don’t have the same portfolio of work as well-established companies,” Marcus explains.

To float to the surface, he adopted a unique strategy: offering free marketing and web design services to charities and non-profits across the UK.

“This helped me build up a portfolio while also helping out companies that provide a real difference to society.”

Personal and Professional Milestones

Marcus’ strong academic background in marketing plays a major role in his prolific business career. He earned a Master’s degree in Management with Marketing from Birkbeck University of London in 2021 and a Bachelor of Business (Honors) from Limerick Institute of Technology in 2016.

Balancing personal and professional goals is no small feat, but Marcus managed to do so with remarkable determination.

“My most significant achievement is completing my master’s degree in management and marketing while simultaneously working full-time,” he shares.

Juggling long days from 7 am to 10 pm, Marcus found that the knowledge and skills he gained from his degree were instrumental in shaping his vision and strategy for Lobo Digital. His comprehensive skill set has enabled him to significantly increase online visibility, brand awareness, and lead generation for his clients.

Looking Ahead

With his business gaining a firm position among others, Marcus has clear plans for the future. “I want to continue to grow my business by bringing in new clients and seeing the impact we can have on their marketing,” he says.

However, his perspective includes more than just business growth.

“I would like to continue the free work we provide to charities and nonprofits. For me, business should never just be about financials and profit. Giving back will always be part of our mission and vision.”

Advice for Aspiring Entrepreneurs

For those looking to embark on their entrepreneurial journey, Marcus has some wise advice. “Planning is important, but don’t get caught up in it. Sometimes you just have to start the work,” he advises.

In summary, he believes that adaptability is an entrepreneur’s core quality but everyone new to this game should plan the basics. Then, once they start working, they should continually assess and adjust their approach based on what they learn along the way.

“You learn a lot from experience,” Marcus adds.

He also believes that making a positive impact should be among the top priorities for every entrepreneur. As Marcus aptly puts it, “Giving back will always be part of our mission and vision.”

Conclusion

Digital marketing is a strongly competitive field where one needs to have solid expertise and unique ideas to stand out from the rest. Marcus Lobow’s journey from a marketing assistant to the founder of Lobo Digital is real proof of that.

As he continues to grow his business and support non-profits, Marcus demonstrates how small businesses can outperform big players with the help of innovative digital marketing strategies.

Published: June 3, 2024

Continue reading

StorsenDigital is a leading company that specializes in sourcing the best outsourcing talents in Europe. With the rise of remote work and digital transformation, skilled professionals are in high demand, and StorsenDigital is at the forefront of managing the supply and demand of these talents.
StorsenDigital is a leading company that specializes in sourcing the best outsourcing talents in Europe. With the rise of remote work and digital transformation, skilled professionals are in high demand, and StorsenDigital is at the forefront of managing the supply and demand of these talents.