The Role of AI in Enhancing Data Security and Compliance in BPO

The space of online malicious threats is dangerous for organizations. Every company that’s involved in processing customer data must ensure there are safeguards in place to guarantee data protection and data security.

This challenge is compounded even further when enterprises outsource several strategic business initiatives through business process outsourcing (BPO). Luckily, there are certain technological advances that are introducing innovations in this space.

We are talking about artificial intelligence (AI). But why is protecting data so important? How does AI step in to offer assistance? And what are the benefits of this? These are the questions we explore below, so keep reading to find out more.

Why is data protection crucial?

Protecting customers’ sensitive information and data is crucial for several reasons. Among these include:

  • To boost business performance by offering the necessary safeguards.
  • To engage in more thorough risk management.
  • To protect customers from fraudulent activities, such as theft of personal information and finances.
  • To ensure regulatory compliance.
  • And more.

The role of AI in protecting data

AI steps up to the plate in protecting data, especially in the context of BPO services, whether they are a call center or outsourced software development services. Through AI and Privacy Enhancing Technologies (PETs), businesses can offer better guarantees to their customers that their personal data will be protected. Here’s how:

  • Identification of sensitive data: Through machine learning, data can be categorized and better parsed, which improves adherence to data privacy standards.
  • Real-time data protection: Through a contextual analysis, it’s possible to instantly implement security measures such as encryption.
  • Reduction of breach costs: As a result of AI security analytics that manage and detect vulnerabilities.
  • Obligation fulfillment: Requests such as the “right to be forgotten” ensure that ethical data retention is carried out, thus enhancing consumer trust.
  • Data minimisation: AI tools can help organizations collect only the minimum amount of personal data required to keep risks of data management to a minimum.
  • Anonymisation: Through this technique, information that can identify someone is deleted or edited.
  • Privacy concierge: AI bots can provide a “privacy concierge” function in which they can recognize, route, and service privacy data requests faster and more cheaply than humans.
  • Data classification: AI can be used to classify data and then manage it accordingly once it is sorted into various categories.
  • Pattern recognition: With pattern recognition, it’s possible to identify unusual user behaviors and then take steps to prevent any fraudulent transactions from taking place.
  • Data analysis: AI is highly capable of providing detailed data analysis, which can help organizations make more streamlined and informed decisions in real-time.
  • Automated data mapping: Data mapping is another area where AI can thrive in data protection by creating visuals that enable decision makers to see high and low areas of activity.
  • Real-time regulatory updates: With constantly updated regulations and new ones introduced in a business’ operating environment, AI can also offer real-time updates so that businesses are not left behind.
  • Consent management platforms: AI can help create consent management platforms that are easy to use by consumers and users, where they can either agree or disagree to their personal data being stored and used.
  • Records management: It’s also possible to boost records management through AI.
  • Learn from behaviors and detect outliers: AI can learn from user behaviors and detect unusual cases of user behavior, indicating the next steps to be taken to address and minimize potential risks.
  • Reduce human error: AI can greatly reduce the chance of humans leaking confidential information.
  • Perform tasks faster: It offers much faster data processing, enabling faster, better, and more informed decision-making.
  • Detect intrusion and malware: AI is also capable of detecting intrusions and malware, and it can react much faster as well as identify and respond to data breaches. It can also stop phishing attempts and reduce the likelihood of potential security risks.
  • AI bots: These enable customers to more easily place privacy data requests and control and monitor how and where their information is being shared. 
  • Robust access controls: Examples include multi-factor authentication, defining user roles and permissions, and reducing unauthorized access.
  • Data encryption: This is vital for protecting data in transit and at rest. It converts data into an unreadable format so that even if it is intercepted or stolen it cannot be used in a meaningful way.
  • Regular security audits: The purpose of these is to better anticipate vulnerabilities and enact strategies that mitigate against risks.

The benefits of AI in data protection measures

Implementing AI in enforcing data protection measures comes with a broad range of advantages. Among these include the following:

  • Automation and efficiency
  • Advanced data analytics
  • Personalized customer experiences
  • Predictive analytics
  • Scalability and flexibility
  • Real-time insights
  • Compliance with privacy legislation
  • Fraud detection
  • Better security breach predictions
  • Cost savings
  • Competitive advantage
  • Better monitoring and implementation of the right to be forgotten
  • Minimizing the risks of cybersecurity threats

Conclusion

It’s clear that with the implementation of the right AI tools, BPO efforts at maintaining and ensuring data privacy and security will be greatly strengthened.

From data identification and storage, to management and threat prevention, there are multiple ways to leverage the power of AI to ensure your business operations do not fall victim to cyber attacks, which can compromise sensitive customer information. 

It’s time to strengthen your data security and compliance with AI. Learn more about StorsenDigital’s AI solutions that safeguard your BPO operations. Get in touch for a consultation.

Published: May 7, 2024

Continue reading

StorsenDigital is a leading company that specializes in sourcing the best outsourcing talents in Europe. With the rise of remote work and digital transformation, skilled professionals are in high demand, and StorsenDigital is at the forefront of managing the supply and demand of these talents.
StorsenDigital is a leading company that specializes in sourcing the best outsourcing talents in Europe. With the rise of remote work and digital transformation, skilled professionals are in high demand, and StorsenDigital is at the forefront of managing the supply and demand of these talents.